vipHomeLink Establishes Content Alliance with WQA

vipHomeLink and Water Quality Association logos

The Leader in Drinking Water Quality becomes Official Content Provider for vipHomeLink

July 26, 2022. Morristown, NJ.  The Water Quality Association (WQA) and vipHomeLink announced today a collaboration whereby WQA will serve as the official water quality information and knowledge provider for vipHomeLink’s leading digital home management platform.

A not-for-profit organization based in Lisle, Illinois, WQA is a leader in drinking water quality. The organization serves as a resource and trusted information source, an educator of professionals, and a product testing laboratory devoted to enhancing the quality of life through sustainable technologies and services.

vipHomeLink is a U.S. technology company that provides the leading digital homeowner engagement platform. The Company’s mobile solutions and digital content simplify homeownership, while engaging and empowering homeowners to make their homes safer, more valuable, and more energy efficient. vipHomeLink provides a customized solution to corporate partners, including the insurance industry, where the branded platform helps drive homeowner retention rates, improve policyholder satisfaction, and prevent claims.

Through the relationship, WQA will collaboratively provide vipHomeLink with expert information relating to water quality improvement, contaminant reduction, certified treatment products, locating local water treatment professionals, and water-related hazards that affect homeowners. vipHomeLink will curate and design original content around WQA’s trusted subject matter experts and provide actionable, tailored insights directly to homeowner members. This content will be delivered through vipHomeLink’s multimodal digital channels.

“Given our mission at vipHomeLink to improve home safety for our members and partner companies, we truly appreciate the alignment between our organizations,” stated Geoff Martin, President and Co-founder of vipHomeLink. “We are thrilled to be working with WQA, nationally recognized as the leader in home water quality.”

Pauli Undesser, WQA Executive Director, added, “WQA is pleased to be positioned as the recognized resource and advocate for the betterment of water quality through the work with vipHomeLink. This alliance gives us the opportunity to share important water quality information directly with thousands of homeowners and their families through vipHomeLink’s innovative digital home management platform and their robust content capability.”

Susie Reese, Vice President of Content at vipHomeLink, added, “Through this exciting collaboration, vipHomeLink will leverage the amazing expertise of WQA and deliver knowledge directly to our ever-expanding community of members. Together we will continue to educate homeowners on important issues regarding their water and help make sure families in the U.S. are testing for and aware of potential contaminants in their home.”

“Nearly 40% of respondents in WQA’s 2021 Consumer Opinion Study indicated that they are concerned or very concerned about the quality of their household water supply,” said Tom Bruursema, WQA Associate Executive Director of Technical Programs. “The information we will provide through the vipHomeLink platform directly to homeowners will help increase awareness of water quality and risks, including how they can be mitigated, and ultimately make home drinking water safer.”

About the Water Quality Association (WQA)

WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry. WQA’s education and professional certification programs have been providing industry-standardized training and credentialing since 1977.  The WQA Gold Seal certification program has been certifying products that contribute to the safe consumption of water since 1959. The WQA Gold Seal program is accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC).       

About vipHomeLink

vipHomeLink is a digital home management solution that helps homeowners maintain, organize, and improve their homes. The Company distributes its platform to insurance carriers and other corporate partners to drive engagement with homeowners and help prevent home insurance claims. The solution simplifies homeownership, facilitates home maintenance, and improves home safety through expert, multi-channel digital content, tailored home recommendations with an interactive in-app experience, personalized home reminders, and an annual “Virtual Home Checkup” service to members on the platform. vipHomeLink is based in Morristown, New Jersey.


Geoff Martin

President, vipHomeLink

[email protected]

Wes Bleed

WQA Director of Marketing and Communications

[email protected]