August 25, 2025 – Millville, PA — Millville Insurance today announced an expanded program to further scale their offering of Whisker Labs’ Ting fire prevention sensors and service. Millville will provide Ting at no cost to a total of 3,000 homeowner and farm policyholders, helping to protect families while effectively managing risk. Millville’s Ting program is in conjunction with vipHomeLink Holdings, Inc., the U.S. technology company behind the leading policyholder engagement and prevention platform.
“The response to the initial Ting rollout was overwhelmingly positive, and expanding the program was an obvious next step to further protect the families we insure,” said Eric Raski, President of Millville Insurance. “With Whisker Labs and vipHomeLink, we’re delivering on our promise to help homeowners prevent claims, and the results we’re already seeing are a win for everyone.”
Ting is a simple plug-in sensor and fire prevention service created by Whisker Labs. The sensor continually monitors a home for electrical hazards that can lead to fires. It provides early detection of hazards in home wiring, appliances and devices, and utility-provided power. Ting delivers real-time hazard alerts, and their Fire Safety Team works directly with homeowners to identify and mitigate electrical fire hazards that have been detected. Ting is trusted by over 1 million homes in the U.S.
“vipHomeLink offers the Ting program, in partnership with Whisker Labs, as part of our prevention platform, to enable midsize insurance carriers to save money by implementing a scalable, ROI positive prevention strategy,” said Geoff Martin, Co-Founder and CEO of vipHomeLink. “This expanded program with Millville highlights the great success that is possible when forward-thinking insurance carriers lean into proactive prevention.”
Doubling the size of the Ting program reflects Millville’s continued commitment to leveraging innovative, tech-forward solutions that help reduce risk, prevent claims, and improve the lives of its policyholders. The additional Ting sensors will be available immediately and provided to eligible homeowner policyholders at no cost.
Founded in 1875 and headquartered in central Pennsylvania, Millville Insurance provides insurance coverage, including home, farm, and business insurance, to more than 100,000 families in Pennsylvania and New York. Millville Insurance is rated A (Excellent) by A.M. Best and Company. More information can be found at www.millvilleinsurance.com.
vipHomeLink is a digital homeowner engagement and prevention platform. The Company markets its branded platform predominantly to insurance companies to deepen their engagement with homeowners, prevent home insurance claims, and increase retention rates. The AI-enabled vipHome.app helps homeowners maintain, organize, and improve the safety, efficiency and value of their homes. The proprietary solution simplifies homeownership by providing members with expert and personalized guidance, property-specific home recommendations, a Home Fitness Index™ and valuable offers. vipHomeLink is based in Morristown, NJ. www.viphomelink.com
Whisker Labs develops cutting-edge sensor technology that protects families, homes, and communities by predicting and preventing electrical fires while also monitoring the resiliency and safety of the U.S. electrical grid. Its flagship solution, Ting, draws on decades of electromagnetic and atmospheric sensor expertise combined with AI to detect electrical faults in the home and on the grid. Through a single, DIY sensor plugged into a wall outlet, Ting enables intelligent detection and mitigation of hazards before they can start a fire. As one of the fastest growing IoT networks, Ting is proven to prevent 4 out 5 electrical fires, reducing home fire losses and saving lives across the U.S. every day. For more information visit www.whiskerlabs.com and www.tingfire.com.
Eric Raski, President
Millville Insurance
Geoff Martin, CEO
vipHomeLink Holdings, Inc.
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