July 10, 2025 – Morristown, NJ – vipHomeLink Holdings, Inc., the U.S. technology company providing the leading customer engagement and prevention platform to the insurance industry, today announced the formation of a strategic Advisory Board. The board brings together distinguished industry leaders from a mix of highly respected organizations.
The Advisory Board will support the company’s strategic vision, accelerate market expansion, and provide guidance and deep industry access to management as the Company grows its homeowner engagement and loss prevention platform.
“We’re thrilled to welcome this impressive group of leaders to our Advisory Board with deep expertise across insurance, technology, real estate services, and consumer engagement. Their diverse experience and insights will be instrumental as we continue to scale, establish new strategic partnerships, and bring proactive home protection solutions to homeowners nationwide.”
Three initial Advisory Board members include:
Mr. Mike Hetke brings more than two decades of experience creating and scaling ventures within both public and private enterprises. Most recently, Mike served as Chief Executive Officer of A3 Smart Home, a division of AAA, where he oversaw nationwide growth of the smart home security platform. Previously, Mike served as EVP & Chief Innovation Officer of AAA Northern California, Nevada, and Utah. He is a NACD‑certified board director with a proven track record of launching strategic initiatives, transforming mature organizations, and fostering innovation.
Ms. Heidi Thompson, a former executive at The Home Depot, has 20 years of broad leadership experience, including strategic operational roles and P&L ownership. During her career at The Home Depot, Heidi managed multi-billion-dollar business units, led large teams of over 25,000 frontline associates and managers, and directed training and development across the organization. Most recently, she served as Vice President of Merchandising Execution, overseeing merchandising projects and promotional events for over 2,000 stores. As a Regional VP of store operations, she owned customer experience, operational alignment, and financial performance across 132 retail locations. She brings deep knowledge of the $900B+ home improvement, maintenance, repair, and remodel market and is adept at understanding, guiding and supporting the customer journey through complex projects. Heidi served on both the Board of Trustees and Managing Board for The Home Depot Foundation as well as being a past board president of Toolbank USA.
Mr. Jason Gritters brings over a decade of strategic product leadership and go‑to‑market expertise in home warranty and digital services as the Vice President of Product and Corporate Development for 2-10 Home Buyers Warranty, recently acquired by Frontdoor (parent company of American Home Shield). While at 2-10 HBW, Jason successfully launched the vipHomeLink collaboration and enhanced member engagement through vipHomeLink’s digital homeowner technology. Previously, he oversaw SaaS products and commercial segment growth as senior manager at CenturyLink Business for Enterprise and Lockheed Martin, respectively.
The formation of the Advisory Board comes at a pivotal moment for vipHomeLink, which has seen rapid adoption of its platform from U.S. insurance carriers, and has also benefited from several announced partnerships with other leading insurTech companies.
vipHomeLink is a digital homeowner engagement and prevention platform. The Company markets its branded platform predominantly to insurance companies to deepen their engagement with homeowners, prevent home insurance claims, and increase retention rates. The AI-enabled vipHome.app helps homeowners maintain, organize, and improve the safety, efficiency and value of their homes. The proprietary solution simplifies homeownership by providing members with expert and personalized guidance, property-specific home recommendations, a Home Fitness Index™ and valuable offers. vipHomeLink is based in Morristown, NJ. www.viphomelink.com
Copyright 2025 vipHomeLink Holdings, Inc. – All Rights Reserved | Patents Pending | Privacy Policy | Terms & Conditions
©2025 vipHomeLink LLC – All Rights Reserved | Patents Pending | Privacy Policy | Terms & Conditions
Sign up to our newsletter.
