Our Company

vipHomeLink was founded on the simple belief that homes could be safer and that homeownership could be made easier.  
Our Company was created by homeowners, for homeowners - and will always put our members first.

Our Mission

To relentlessly leverage creativity, innovation, insight, and inspiration to continue to grow and nurture our first-of-a-kind home solution in order to help our member homeowners save time and money, while making their homes safer and more valuable.  

Our Leadership Team

Alfred Y. Bentley III, PhDFounder + CEO
Alfred's mission is to make homeowners safer, smarter and more organized, one home at a time! A recognized leader and award-winning inventor and technologist, Alfred created the technology behind vipHomeLink to simplify his own life. Now, his full-time role is leveraging his experience to continue to bring this game changing solution to homes globally.
Alfred is a graduate of Colgate University and has a PhD from Stevens Institute of Technology.
Paul ChadowskiVP, Ecosystem Development
Paul has 30 years of executive-level experience in the insurance industry. Paul began his career as an Actuarial Analyst with Erie Insurance Group. In 1986, Paul founded an independent agency specializing in auto, home, business and life insurance. Licensed in Virginia, Maryland, District of Columbia and West Virginia, Paul built the Chadowski Insurance Agency to over 4,000 clients with both Personal and Business Insurance needs.
Paul also served for several years as Adjunct Instructor at The National Alliance for Insurance Education and Research.
A graduate of Gannon University with bachelor degrees in Mathematics and Philosophy, in his spare time Paul enjoys travelling with his family. Paul is based in Fairfax, Virginia.
Geoff MartinCo-Founder + COO / CFO
With over 20 years of corporate finance experience, Geoff brings to vipHomeLink a track record of building and leading high-performing teams, developing successful business strategies, and forging customer value. Geoff is professionally and personally passionate about simplify homeownership, and helping vipHomeLink Members protect and increase the value of their largest asset - their home.
Geoff is a graduate of Penn State University and has an MBA from New York University.
Jeff RoosVP, Content
Jeffrey Roos has over 10 years of advertising agency experience, Jeff is responsible for developing digital campaigns and content production for vipHomeLink members. As a new homeowner, Jeff is extremely interested in creating content that will help vipHomeLink members save time and money by avoiding in-home accidents and costly repairs.
Jeff has worked on a broad array of advertising and marketing campaigns for many leading companies and international brands including GE Appliances, Philips, Pfizer, Merck, Comcast Cable and others.
Jeff is a graduate of Dickinson College. In his spare time he enjoys fly-fishing, surfing and playing with his two miniature hot dogs. Jeff resides in Bernardsville, NJ.