Get to know

Our Team

Our Mission

To engage, empower, and enable homeowners to make their homes safer, more valuable, and more enjoyable.

Meet Our Founders

Alfred Y. Bentley III, PhD
Alfred Y. Bentley III, PhDCEO + Founder
Alfred's mission is to make homeowners safer, smarter, and more organized -- one home at a time! An award-winning inventor and technologist, Alfred created the technology behind vipHomeLink to simplify his own life. Today he is fully dedicated to bringing his vision to improve homeownership with technology to homes all over the world. Outside of work, Alfred enjoys working around the house (really!), skiing, sailing, and adventures with his family.
Geoff Martin
Geoff MartinCo-Founder + COO/CFO
Geoff is passionate about simplifying home ownership! As co-founder, and a homeowner himself, his mission is to help people protect and improve their largest asset - their home. With over 20 years of corporate finance experience, Geoff brings a track record of building and leading high-performing teams, developing successful business strategies to continuously deliver value to vipHomeLink members and our partners. Geoff enjoys golfing, tennis, and spending time at home with his family.
Paul Chadowski
Paul ChadowskiVP, Ecosystem Development
Paul knows home insurance. He comes to the team with over 30 years experience in the industry, beginning as an Actuarial Analyst, then building his own agency to over 4,000 Personal and Business clients. He also served as an Adjunct Instructor at The National Alliance for Insurance Education and Research. Paul brings an in-depth understanding of the home insurance markets along with a passion for InsurTech and the well-being and saferty of homeowners to vipHomeLink and our partners. In his spare time, Paul enjoys traveling with his family. The resident comedian of vipHomeLink, if Paul hasn't made you laugh, then you haven't met Paul.
Jacqueline Joyner
Jacqueline JoynerVP, Marketing
Jacqueline is passionate about harnessing the power of marketing and branding to create meaningful experiences for consumers. At vipHomeLink, her goal is to delight homeowners through valuable marketing touchpoints, educating homeowners and making homeownership more enjoyable. She has experience in a variety of marketing industries, including D2C, B2B, and recruitment marketing. She has developed and executed digital and experiential marketing strategies for trusted brands such as Audible and Johnson & Johnson. Outside of work, Jacqueline teaches dance and Pilates. In her free time, she enjoys going out to eat and watching live music.
Jeff Roos
Jeff RoosVP, Content
Jeff loves making ideas come to life. An award winning content creator, he has worked on an array of advertising campaigns for brands such as GE Appliances, Philips, Pfizer, Merck, and Comcast Cable. As a new homeowner, Jeff sees the need for content that can help homeowners learn about their homes, save valuable time and money by avoiding in-home accidents and potentially costly repairs, and just enjoy their home-life more! In his spare time he enjoys fly-fishing, surfing, and playing with his two miniature hot dogs.
Caroline Brenneis
Caroline BrenneisDigital Lead
Caroline loves taking advantage of data and technology to create compelling marketing strategies to deliver value to brands and their audiences. Caroline is seasoned in agency world, working at WPP, Publicis Groupe, and Omnicom Media Group. In her career, she has worked with major accounts such as American Express, Proctor & Gamble, Volkswagen, along with many others. A foodie and wine enthusiast, in her spare time she enjoys trying new restaurants and new wines.
Dipal Gandhi
Dipal GandhiLead Product Developer
Dipal’s mission is to create outstanding digital experiences for the vipHomeLink community, driving change and improvement of the vipHomeLink UI and UX. She is highly experienced in responsive web development, multiple programming languages, and creating improved user experiences for web and mobile applications. Prior to joining vipHomeLink, Dipal has served as a Java developer and UI/UX developer for a variety of companies, including and Barclays Bank. In her spare time Dipal enjoys photography and traveling with her family.
Al Y. Bentley Jr.
Al Y. Bentley Jr.Head of Special Projects
Al Bentley Jr is a seasoned technology executive with over 50 years of experience. He lends his experience to the vipHomeLink product development team to improve existing vipHomeLink technology and to develop new features to help homeowners improve their lives through improving their homes. He takes pride in the fact that he taught his son everything he knows about houses -- and everything else his son knows, too.
Susie Reese
Susie ReeseDigital Content Manager
Susie is a home enthusiast and loves to write from the right cushion on her couch. A senior copywriter, Susie spent the first years of her career in the travel industry, writing targeted marketing copy and content before leading a digital marketing content team. After transitioning into financial writing, Susie continued to study the art (and practice) of strategic planning, brand voice, web copywriting, and blog posts at KPMG. She is thrilled to join vipHomeLink and help share the joys, insights, anecdotes and in-depth stories of homeownership with all of its members.

Company Info

© 2015 - 2020 vipHomeLink LLC - All Rights Reserved - Patents Pending



6 South Street #302

Morristown, NJ 07960


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