Data Privacy Policy

At vipHomeLink LLC ("vipHomeLink " or "we" or "us" or "our"), we appreciate your use of our websites, our mobile and desktop applications, and/or our related services (collectively known as the "Services," or, each individually, a "Service"). vipHomeLink respects your privacy and is committed to protecting your personal information.

This is our privacy policy and we will comply with it, as well as applicable U.S. privacy law, when we gather and use information from users of the Services. We encourage you to read this privacy policy to understand what we do with the information we collect from you.

Subscription-Based Business Model Partially Supported by Marketing

The Services and our extensive set of features are generally funded through subscription-based pricing models. From time to time, we may also present marketing messages, product offers and/or branded advertising on a limited basis to our users on the website and mobile application. These marketing opportunities are intended to enhance the overall user experience and will help maintain a low monthly subscription rate.

We strive to make any offers, and potential future advertisements, relevant, specific and useful to you. Therefore, we may serve advertisements and offers to you based on the information we collect from you, particularly within the Profile, or in relation to your interaction with the Services.

We pledge to be transparent about the information we monitor and collect from you. We keep information private between you and vipHomeLink, except as explained below.

vipHomeLink adheres to the US Safe Harbor Privacy Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement and intends to become registered with the U.S. Department of Commerce’s Safe Harbor Program.

If you have any questions about our privacy policy, please feel free to contact us through our website or write to us at:

Privacy Matters
c/o vipHomeLink LLC
6 South Street, Suite 302
Morristown, New Jersey 07960

Collection of Information

When you use the Services, we collect a variety of information.

  • Information you provide. When using the Services, you may provide information about yourself, such as name, address, property information, and email. This may occur, for example, when you register on the Services, or complete a Profile of your home. We may combine this information with other information we collect from your interaction with the Services.

When you pay for our Services, vipHomeLink will necessarily collect your credit/debit card information. However, this information is secured using industry-standard encryption technology. vipHomeLink will use this information solely to complete your order and will not share this information with outside parties, except to the extent necessary to complete the order or comply with applicable law.

  • Cookies and Web beacons. Cookies are bits of electronic information that can be transferred to your computer or other electronic device to uniquely identify your browser. When you use the Services, we may place one or more cookies on your computer or other electronic device. We may use cookies to connect your activity on the Services with other information stored in your account Profile or your prior interactions on the Services to, for example, understand your preferences. The use of cookies helps us improve the quality and specificity of the Services to you, by identifying information that is most relevant to you, tracking trends, measuring the effectiveness of offers or various features, or storing information you may want to retrieve on a regular basis, such as certain Profile items. At any time, you may adjust settings on your browser to refuse cookies according to the instructions related to your browser. However, if you choose to disable cookies, certain of the Services and alerts that vipHomeLink provides may not operate properly or accurately. Also, the pages on the Services may include Web beacons or pixels, which are electronic files to count users who have visited that page, to track activity over time, to identify certain cookies on the computer or other electronic device accessing that page, or to collect other related information, and this information may be associated with your unique browser, device identifier, or Internet Protocol address. We may, for example, implement a pixel on the pages of the Services where you view a certain offer or feature so that we can determine which offers and features are most useful.
  • Third-party Cookies and Web beacons. We may, from time to time, work with third party service providers to track and manage cookie information and your activities while you're using the Services. For additional information, please refer to the section below entitled, "Behavioral Marketing." You may opt-out of cookie tracking and analysis from any of these service providers and advertising networks by Opting Out of Collection of Information, which is explained further below.
  • Mobile Device and Mobile Browser. You may adjust settings on your mobile device and mobile browser regarding cookies and sharing of certain information, such as your mobile device model or the language your mobile device uses, by adjusting the privacy and security settings on your mobile device. Please refer to the instructions provided by your mobile service provider or mobile device manufacturer.
  • Usage logs. When you use the Services, your computer or other electronic device communicates a variety of information to computer servers, including the existence of cookies, your Internet Protocol address, and information about your browser program. We also create a record of what information you are requesting, such as the page or subject areas you're visiting, in order to enhance your future experience.
  • Calls. Calls to vipHomeLink or to third parties through vipHomeLink may be recorded or monitored for quality assurance and customer service purposes. If a call is recorded between you and a third party, it will be deemed private information of both you and the third party, and may be released to either of you.

Usage and Disclosure

In general, vipHomeLink uses the information collected from you to communicate with you and to operate and improve our Services. vipHomeLink also uses this information to respond to your requests and present you with content, such as vipTIPS and the Home Fitness Index score (the “HFI™”), that we believe will be of interest or useful to you.

Your privacy is important and we are committed to protecting information that identifies you personally, where you have chosen to keep it private ("Personal Information"). We will only share Personal Information that you provide with your consent and in the following circumstances:

  • At your Direction. When you consent or direct vipHomeLink to share the Personal Information. For example, if you choose to contact an insurance agent or other service provider through the Services, your name and email address will appear to the recipient of the message.
  • Service providers to vipHomeLink. When vipHomeLink hires a service provider to help operate the Services or our business, vipHomeLink may give access to Personal Information only as necessary to perform the service for vipHomeLink, and subject to the terms of this privacy policy.
  • Legal obligation or protection from harm. When vipHomeLink has a good faith belief that access, use, preservation or disclosure of the Personal Information is reasonably necessary to (a) satisfy any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of the Terms of Use, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of vipHomeLink, its users, or the public against harm.
  • Merger or sale. If vipHomeLink is involved in a merger, acquisition, or any form of transfer or sale of some or all of its business and assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, we will inform you. Personal Information may be transferred along with the business.

When you provide public information without identifying yourself, we will protect your personal identity as described above. If your account profile does not identify you personally, vipHomeLink won't reveal your identity to third parties except in accordance with this policy. You should keep in mind that the information that you choose to provide in any future public area of the Services (such as the discussion forums) will not be protected by this privacy policy because you have made an active choice to make that information public. We are therefore not responsible for any Personal Information you choose to submit in any future public area of the Services.

When we deliver selected offers based on data about your use of the Services, we keep your identity anonymous. We won't identify you personally to third parties, except in accordance with this privacy policy. Of course, if you choose to respond to an offer with your name and contact information, you will no longer be anonymous to the third-party, and you will be solely responsible for those actions. Further, while we do not share your Personal Information with third parties unless permitted, vipHomeLink may share aggregate anonymous information (including the “Home Fitness Index” score) with third-parties. This information does not personally identify any individuals, but instead provides a helpful understanding of groups of people, their tendencies and relative behaviors and engagement within their homes, and preferences for certain types of information, properties and services.

Email and SMS Management

You may receive email and/or SMS text alerts from vipHomeLink for a variety of reasons - for example, if you took an action through the Services, you signed up for a report, or opted in to certain reminders and alerts for maintenance issues. We respect your desire to manage email and text correspondence. If you have an account with vipHomeLink, you can select your preferences through your account settings. Also, you can manage your receipt of some types of communication by following the instructions included in the email we send you. Please note that, even if you unsubscribe from certain email correspondences, we may still need to email you from time to time with important administrative information.

Behavioral Marketing

We may, in the future, choose to participate in behavioral marketing on a limited basis. This means that, for example, when you use the Services, we may use cookies or other similar technologies to collect information about your use of the Services (including mobile applications) or your online activities over time and across different devices. Collected information may include the content you view, the date and time that you view this content, and the Web site that referred you to the Services, and this information may be associated with your unique browser, device identifier, or Internet Protocol address. These practices help further tailor content and/or marketing messages on the Services that are relevant and useful to you.

Opting Out of Collection of Information by Third Parties

vipHomeLink marketing service providers. If you do not want vipHomeLink to follow your usage of our Services via cookies and Web beacons, you can opt out of Cookies/Web beacons from: comScore, Google Analytics, Omniture and Yahoo! Opting out of these services does not mean you will no longer receive online advertising. It does mean that the service from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns. Please note that, if you opt out and later delete your cookies, use a different browser, or use a different computer or other electronic device, you will need to renew your opt-out choices.

Location Data

vipHomeLink can provide you with helpful information, such as weather, hazards and home value information, based on the location of your home. If you share your location with vipHomeLink (e.g., by allowing your mobile device to send your location), vipHomeLink may use that information to provide you with relevant location-based information and content. If you wish to deactivate this feature, you can disable location services on your mobile device.

Third-Party Websites

Throughout the Services, we may link to the websites of other companies. These third-party websites may collect Personal Information about users on their own websites, and vipHomeLink's privacy policy does not extend to these external websites and third parties.

Children Under the Age of 18

vipHomeLink will not knowingly collect personally identifiable information from any person under the age of 18. The Services are designed for homeowners, specifically over the age of 18, and not designed to attract the attention of persons under the age of 18.

Storage, Security and Retention of Information

Limited Access. We restrict access to personal information about you to vipHomeLink employees, contractors and agents who we believe reasonably need to come into contact with that information in order to operate, or develop, improve or provide our products and services to you. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Additional Steps we take to keep your information secure.  We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you. In addition, we keep your account information on a secured, HIPAA-compliant server behind a firewall. When you enter sensitive information (such as credit card numbers and passwords), we encrypt that information using secure socket layer technology (SSL). We also use automated measures to enhance security, such as analyzing account behavior for fraudulent or otherwise anomalous behavior, may limit use of site features in response to possible signs of abuse, may remove inappropriate content or links to illegal content, and may, at our discretion, suspend or disable accounts for perceived misuse.

You acknowledge that Personal Information will be processed and stored by vipHomeLink in databases hosted in the United States. vipHomeLink has taken all reasonable steps to protect the information of our users, including, but not limited to, setup of processes, secure equipment and software to avoid unauthorized access or disclosure of this information. Furthermore, we believe that utilizing secure, HIPAA compliant – Health Insurance Portability and Accountability Act of 1996 – servers provides an additional level of security that exceeds industry norms for our type of Service. No transmission of information via the Internet can be entirely secure, however, and we recommend always using caution when submitting Personal Information.

We will retain your Personal Information for as long as you have an active account, as needed to provide you with the Services, to comply with our legal, financial reporting, or compliance obligations, and to enforce this privacy policy.

Report Violations. You should report any security violations to us on our help page.

Contacting vipHomeLink

You can access, update, and delete Personal Information you provide to vipHomeLink in your account profile by logging in to your account or emailing us at [email protected]. While we are ready to assist you in managing the Personal Information you provide to us, we cannot always delete records due to financial reporting, compliance, or other reasons.

If you have any questions about this privacy statement, or the privacy practices of vipHomeLink in general, please email us at [email protected].

Please note that this policy may be amended from time to time. You should check back for the most current version before relying on any of the provisions in this privacy policy. By using the Services, you agree to the terms of this Privacy Policy.

— Updated December 2019

© 2015 - 2021 vipHomeLink LLC - All Rights Reserved - Patents Pending



6 South Street #302

Morristown, NJ 07960


Would love to hear from you!

[email protected]